Enterprise Resource Planning Software

erp erp erp erp erp
spacer
spacer spacer spacer

 crm ERP Software HEADLINES

spacer
spacer spacer spacer
spacer
crm crm

4% of CRM Projects Are Very Successful

CRM software failures are legendary and according to a July 2007 research report issued by PMP Research, 42% of entities polled indicated their CRM systems had achieved only partial success and limited business benefits. Somewhat ironically, PMP Research Manager, Cliff Mills, suggests that an even greater number of organizations recognize that CRM strategy is more essential now that it was three years ago. It is viewed as "much more important" by 44% of the organizations surveyed and "slightly more important" by another 39% of respondents. "No one sees it as less important" according to Mills.

However, recognizing customer relationship management strategy importance and achieving planned results are oftentimes mutually exclusive. 37% of organizations report achieving some clear benefits from their CRM software systems while a scarce 4% of participants indicated their CRM software systems were successful and delivering all of the intended benefits.

CRM success rate

While CRM implementation failures suffer from a host of factors most of which are well publicized, CRM post-implementation utilization often suffers from a failure to periodically measure results. 30% of the companies surveyed regularly measure their CRM software systems against operational metrics and planned benefits. Approximately another third of participants indicate they are planning to measure progress, 11% have measured only one time since the software implementation and 13% have never measured their CRM software effectiveness. In the report, Mills comments "This suggests that judgment as to the degree of success of a CRM application is often made on subjective basis rather than quantitative information because organizations do not know how to successfully, or how frequently, measure their CRM software."

For companies that do establish clear CRM software goals, the top cited benefits include the following:

  • Deliver better strategic information to functional areas of the business, such as sales and marketing;
  • Improve customer satisfaction levels;
  • Improve customer lifetime value; and
  • Retain existing customer longer.

The research results also indicate that a lack of success is not reducing interest in being successful. 78% of organizations indicate that they are currently implementing changes and additions to their CRM software implementations in order to ultimately realize the initial objectives. Only 11% have completely abandoned further improvements.

government erp
tags Tags: CRM software, customer relationship management systems

erp industry headlines

 

spacer
spacer spacer spacer
 Software Reference Sites
spacer
spacer spacer spacer
spacer
sfa
crm
sfa
crm
crm On-Demand CRM Software
crm ERP Software Report
saas ERP SaaS Software
crm ERP.asia
spacer
spacer

 

erp news

 

spacer
spacer

ERP Headlines is the ERP (Enterprise Resource Planning) software industry leader in online news and information delivery. ERP Headlines delivers reader-focused relevant content in the areas of ERP Industry Events, ERP Software Selection Insight, Software Implementation Experience, ERP Software Analysis, ERP Software Reviews, Best Practices, Case Studies and other aides which collectively contribute information, intelligence and insight for ERP industry practitioners and participants.

erp software
     
ENTERPRISE RESOURCE PLANNING SOFTWARE HEADLINES